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Past Work

Here are some organizations and business owners I've helped.

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Emeritus

Online Education Provider

As a Senior Product Marketing Consultant, I worked with Emeritus executives to hire and train a team of product marketers from the ground floor. Before the team was built out, I helped generate incremental revenue by optimizing the performing of several key courses via funnel analysis, landing page optimization, target customer validation, and repositioning.

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MYX Education

Alternative Collage Program

As MYX's growth marketing consultant, I recommended a channel mix, budget
allocation, and content/messaging strategy for a series of lead generation campaigns across Facebook, Google Ads, and TikTok, as well as a webinar to nurture leads. We launched these campaigns and reduced MYX's average CPL by 91% in 4 months.

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Restream

Live Video Platform

As a brand and content marketing consultant, I worked with Restream on content strategy and execution, including a series of customer success story videos, blog articles, and posts for YouTube and social. I also project managed a freelance video editor and provided editorial review of social, blog, and email copy.

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2U Inc.

Online Education Provider

As Lead Digital Marketing Curriculum Artchitest, I led the creation and optimization of a digital marketing boot camp that was taught at top schools like Columbia University and UC Berkeley, and generated over $6M in revenue it's first year of existence.

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