Past Work

Here are some organizations and business owners I've helped.

Emeritus

Online Education Provider

As a Senior Product Marketing Consultant, I worked with Emeritus executives to hire and train a team of product marketers from the ground floor. Before the team was built out, I helped generate incremental revenue by optimizing the performing of several key courses via funnel analysis, landing page optimization, target customer validation, and repositioning.

Sample Work

MYX Education

Alternative Collage Program

As MYX's growth marketing consultant, I recommended a channel mix, budget
allocation, and content/messaging strategy for a series of lead generation campaigns across Facebook, Google Ads, and TikTok, as well as a webinar to nurture leads. We launched these campaigns and reduced MYX's average CPL by 91% in 4 months.

Full Case Study

Restream

Live Video Platform

As a brand and content marketing consultant, I worked with Restream on content strategy and execution, including a series of customer success story videos, blog articles, and posts for YouTube and social. I also project managed a freelance video editor and provided editorial review of social, blog, and email copy.

Sample Work

2U Inc.

Online Education Provider

As Lead Digital Marketing Curriculum Artchitest, I led the creation and optimization of a digital marketing boot camp that was taught at top schools like Columbia University and UC Berkeley, and generated over $6M in revenue it's first year of existence.

Course Page